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A Marketing Article by Ramon Vela of www.StreetSmartVAR.com

"How to Stave Off a Micro-Recession in Your VAR, IT Service Business"

Note: This is probably the most important short article I have ever written.

The last few weeks have seen a wild ride for the economy and even though the government is doing its best to improve things there is no doubt that the way we’ve done business is about to change for you, if it hasn’t already.

All the confusion, competition, will very shortly dissipate and companies, like bodies being led off the battlefield on stretchers, will disappear and go quietly (or maybe not so quietly) into the night.

This will happen in every sector, in every industry, in every vertical, in every community, and in every business marketplace. And what this will do is leave a lot more opportunity, to be divided by fewer players.

With this said, don’t panic, don’t be frightened by all the news of these companies and their failures, most of which were caused by themselves.

Instead, realize what is happening. The market is/has changed. And you must change with it!

A new era has begun! As a mentor of mine stated:

“Every prospect, every customer must now be captured, nurtured, cared for, coddled, protected, in every way, and requiring greater than ever investment.

Furthermore, time is of the essence, it is urgent to reorganize your thinking, your business, your staff, your marketing, your day-to-day management of your affairs and your customers and relationships with them.”

I am convinced that what this new era, this new economy, will do is bring even more opportunities, more rewards except it will bring them to far fewer people.

The old saying is true: With less competition, the strong, the fast, the quick, the adaptive, the marketing-savvy will survive.

Are you ready, this is the dawn of a new era in business?

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ABOUT THE AUTHOR: Ramon Vela is the Certified Independent Business Advisor for the Glazer-Kennedy Insider's Circle, Glendale/Pasadena Local Chapter. He is also known as the #1 Advisor to VAR's, Systems Integrators, and IT Service Firms. Read more articles like this and subscribe to his Online Marketing Course specifically for VAR's at www.StreetSmartVAR.com