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Craig's Recommended Reading List
Books by Dan Kennedy and Bill Glazer (of course!)
I've learned more from Dan Kennedy and
Bill Glazer than
any other "gurus." Their direct "No B.S." approach will help you make money
fast! (No kidding!)
Books by Seth Godin
If you want to grab someone's attention,
you first need to get his or her permission with some kind of bait--a
free sample, a big discount, a contest, an 800 number, or even just an
opinion survey. Once a customer volunteers his or her time, you're on
your way to establishing a long-term relationship and making a sale.
Other Books on Our Bookshelves (General)
Other Books on Our Bookshelves (Copywriting)
Other Books on Our Bookshelves (Sales/Selling)
Other Books on Our Bookshelves (Real Estate)
Other Books on Our Bookshelves (Wealth/Personal
Finance)
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